Visual Identity and Digital Presence for the Law Firm

Lawyers Diogo Radusweski Montenegro Barroso and Paulo Henrique Mendes were starting a new professional partnership. During this process, they found my portfolio through Google and contacted me to develop the visual identity of their new law firm.

The project included the creation of the logo, business cards, full stationery set, and the development of the firm’s official website. This approach allowed the firm to establish a strong and consistent visual presence from the beginning of its operations.

Positioning and Communication Challenges

The firm focused primarily on Labor Law and Consumer Law. Because these legal areas serve a broad and diverse audience, the website needed to be accessible to different social and economic groups.

At the same time, the visual positioning required a careful balance. The identity could not appear overly sophisticated, which might discourage potential clients from lower-income backgrounds. However, it also could not adopt a simplified or “retail-like” appearance that would undermine credibility and trust among higher-end clients.

For this reason, the visual proposal aimed to balance accessibility and professionalism. The final result was a clean, trustworthy, and professional identity capable of communicating effectively with different client profiles.

The website was developed using HTML5, CSS3, and JavaScript, with WordPress serving as the content management platform.