Design & Development with Purpose
Blending human-centered design with technical precision to create meaningful, scalable digital experiences.
Senior professional with 20+ years of experience in UX Design and Web Development, blending creativity and technical expertise. I’ve contributed to over 270 projects, collaborating across design, front-end, and strategy. With a background in Product Design and a postgrad in Digital Marketing, I deliver accessible, high-performance products optimized for SEO. Passionate about quality and precision, I aim to lead teams, solve real problems, and build digital solutions that improve lives and reach everyone.
Design That Understands People
Human-centered design goes beyond empathy — it’s about creating real, functional connections with people.
As a Senior UX/UI Designer, I focus on creating intuitive, inclusive, and research-based interfaces. My design process incorporates journey mapping, usability testing, and storytelling — always supported by tools like Figma, Hotjar, and Google Analytics.
Code that Delivers
I build fast, scalable, and accessible digital products — always ready for real-world impact.
On the development side, I specialize in front-end architecture, WordPress, and SEO-focused performance. I work with modern frameworks and tools to ship accessible, production-ready code, and I support DevOps workflows to streamline delivery.
Core Strengths
- T-Shaped Design
- Equitable Design
- Assistive Design
- Scalable Architecture
- Performance-Driven Dev
- CI/CD & DevOps Mindset
UX Design
- Design Thinking
- Design Sprints
- UX Research
- Prototyping
- Usability Testing
- UX Audit
UI Design
- Information Architecture
- Responsive Design
- Design Systems / Atomic Design
- Wireframing
- Usability
- Microinteractions
Web Developer
- Semantic HTML & SEO
- PHP / MySQL / WordPress
- React.js & Next.js
- Accessibility (WCAG, ARIA)
- Git & Branching Workflow
- Page Speed Optimization
Main Cases
Certifications
Infnet Institute
Web Standard2009
ToolBox
Figma
8 years• 90/100%Balsamiq
10 years• 70/100%Photoshop
23 years• 80/100%Illustrator
20 years• 80/100%HTML5/CSS3
25 years• 100/100%Less/Sass/Scss
10 years• 98/100%Gulp
10 years• 80/100%Grunt
8 years• 60/100%Javascript
16 years• 90/100%jQuery
16 years• 90/100%Typescript
7 years• 85/100%React.JS/Hooks
7 years• 90/100%Next.JS
7 years• 85/100%Material UI
7 years• 85/100%Firebase
11 years• 75/100%WordPress
18 years• 100/100%PHP
20 years• 90/100%MySQL
20 years• 85/100%NGINX
11 years• 80/100%Docker Desktop
5 years• 85/100%Ubuntu
11 years• 80/100%Git
10 years• 85/100%Postman
7 yearsOpen AI
3 years
Premiações, Menções e Indicações
Endorsements / Recomendations and Depoiments
From discovery to delivery
How I approach digital product creation with clarity, strategy and precision.
I combine a user-centered design mindset with a pragmatic development approach to deliver complete digital experiences — from discovery to deployment. My UX process involves Design Thinking, research, usability testing, and iterative sprints to ensure real value for both users and businesses.
On the development side, I work with WordPress (custom themes or Elementor), CI/CD pipelines, Git workflows, and performance optimization (LCP, CLS, FCP). I also plan architecture and handoff with documentation for dev teams. I integrate SEO fundamentals, analytics (Google Tag Manager, GA), schema markup, CRM tools like HubSpot, and content workflows to support scalable and measurable outcomes.