In 2013, I was invited to work on website design and development at Eyllo Tecnologia. At the time, the company was a startup located in the Technological Research and Development sector at UERJ and was investing in an Augmented Reality geolocation app called PaprikaMix. After a few months working at the company, I was able to show stakeholders that the app’s visual design was outdated and lagging behind. Because of this, the team asked me to prepare a presentation explaining the market changes, the evolution of design, and the new trends at the time (2014).

After the presentation, I was given the responsibility of redesigning the app’s interface for iOS and Android. The work included improvements to the brand, removing skeuomorphism (3D effects, gloss, and shadows) to make it more minimalist and iconographic, as well as new color studies and microinteractions.

Brand Study

My participation in the project focused on redesigning the interface of the PaprikaMix app, as well as creating and developing the app’s institutional website. The site was developed using HTML5 and CSS3, with interface controls and data manipulation implemented in JavaScript.