FLAP Engenharia approached me to develop its first institutional website, with the goal of strengthening its digital presence and more clearly communicating its positioning as a consultancy specialized in infrastructure, operations, and safety for companies in the fuel and logistics sectors.

Because it operates in a highly technical segment and still lacked a consolidated institutional communication structure, the project required a strategic approach even before the design phase.

Main stages of the project

• Discovery phase to map the consultancy’s services and differentiators;
• analysis of the technical B2B market and key competitors;
• organization of content architecture focused on companies in the industrial sector;
• translation of complex services into a clear and objective interface;
• definition of the company’s institutional positioning in the digital environment.

In addition to the content strategy, the project also involved important technical decisions:

• Creation of a custom WordPress template built from scratch;
• use of semantic HTML and accessible code;
• navigation structure oriented toward corporate credibility;
• focus on service clarity and supporting business decision-making.

As a result, the interface was designed to reflect Flap Engenharia’s technical profile while better organizing communication and supporting a clearer, more trustworthy presentation for corporate clients.