Chiropractor Iraíma Fadanelli works in Rio de Janeiro and contacted me with the goal of structuring her digital presence and positioning her brand within the healthcare market. She found my work through Google, and from that first interaction we began building a complete identity and strategic foundation.

The project for Iraíma Fadanelli chiropractor included the development of a new visual identity — logo, business cards, and full stationery — as well as the creation of a website fully focused on converting visitors into patients. From the beginning, the objective was to establish a professional, trustworthy, and well-positioned presence aligned with her profile as a healthcare professional.

Visual Identity Development

For the creation of the brand identity, I invited designer Paula Seabra, as I was confident the project matched her style. The decision proved to be extremely accurate. As a result, we developed an elegant and balanced brand that continues to be used by the clinic to this day.

Beyond aesthetics, the identity needed to communicate trust, care, and professionalism — essential attributes for a chiropractor. Therefore, every visual element was strategically designed to reinforce the positioning of Iraíma Fadanelli chiropractor in Rio de Janeiro.

SEO Strategy and Information Architecture

The main challenge in developing the website was competing with already established clinics and healthcare portals that maintained blogs and extensive content libraries. For that reason, before any visual development began, we structured a strategic SEO plan.

First, we identified the most relevant and optimized keywords across major search engines. Then, based on those findings, we built the information architecture and content layout accordingly. As a result, the website for Iraíma Fadanelli chiropractor gained stronger strategic positioning within the digital environment.

Development and User Experience

The website needed to feel clean, smooth, and visually appealing, without drifting away from conventional healthcare standards or the defined visual identity. At the same time, clarity, accessibility, and conversion focus were essential priorities.

From a technical perspective, the project was built using a fully custom WordPress template developed from scratch. The stack included HTML5, CSS3 with LESS processed via Gulp, and JavaScript/jQuery. This approach ensured full control over performance, structure, and scalability.