First Redesign

PHASE Engenharia is a company that provides professional audio and video infrastructure systems, operating in production, post-production, transmission, and distribution.

In 2010, I was recommended by one of the partners to develop the company’s new website. At that time, resources were more limited; therefore, both the front-end and back-end were built using a fully “vanilla” approach, without relying on external services or ready-made frameworks. As a result, the entire structure was developed from scratch, prioritizing performance, organization, and full control over the codebase.

New Proposal and Content Expansion

In 2016, following the success of the first redesign, I was invited once again to create a more robust version of the Phase Engenharia website. This time, the board decided to expand the scope of content, including not only the represented brands but also detailed product descriptions, as well as institutional sections such as services and team.

The main challenge was to combine technological strength with a clean, clear, and objective visual language, avoiding unnecessary visual interference. Therefore, the primary focus remained on information architecture and usability.

However, despite all layouts being fully approved, the new platform did not move forward to the development stage. Ultimately, the board chose to discontinue the project before technical implementation.