Agência Agency Communication and Marketing

Creation of a new corporate website aimed at presenting the portfolio in a clearer, more strategic, and detailed way, better highlighting its clients, services, and case studies.

agenciatitanio.com.br

Tools

The Project

Titânio Agency positions itself as a digital marketing agency focused on communication, website creation, and results-driven projects. Its work is geared toward B2B marketing, with a diverse portfolio of case studies across different fronts.

During my time as a service provider at Titânio Agency, I was responsible for creating a new corporate website. The goal was to present the portfolio in a clearer, more strategic, and detailed way, better highlighting clients, services, and case studies.

Context and direction

Titânio already has a solid digital presence, and the previous website effectively fulfilled its role of creating a strong first impression. Therefore, the challenge was not to break away from what was already working, but to evolve the existing experience. The proposal was to make navigation more objective, the content more focused, and the agency’s presentation even more effective.

Based on the leadership briefing, I defined a strategic refinement approach. This involved reorganizing the website structure, giving more prominence to the portfolio, and introducing a video opening as the agency’s initial presentation, reinforcing its positioning and highlighting some of its key clients.

Design decisions

Among the project guidelines was the preservation of important elements from the already established identity. I maintained the visual language based on dark and purple tones, along with some features from the previous version. In this way, I aimed to balance renewal and familiarity, modernizing the experience without losing already recognized brand references.

The new version of the website is still under development.